Mommy Telly’s Brand Development

As a collaborative project, we were tasked with creating a mobile food ordering app for one of our on-campus food trucks. We chose “Mommy Tellys”: a Filipino BBQ open-concept food truck. We felt passionate about replicating the owner, Kuya’s, fun and welcoming personality, while also taking into account feedback. Though we all participated in research, I mainly contributed to help make prototype components, mid-fidelity variables, high-fidelity icons, and the main illustration of Kuya.

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Final Assets

Screen Mock-Ups